Search Stats
General
- PPC ads are ignored 88.5% of the time for a maximum potential reach of 11.5%. The average CTR is 1-2%.
- 93% of search engines users don’t look further than the first 2 pages of search results.
- 1 in 13 searches includes a map in the search results
2007
- In 2007, searches within the United States were conducted 2500 times every second.
- In 2007, 31% of all search phrases contained 4 or a greater number of words.
2008
- In 2008 the Internet contained over 63 billion web pages.
2009
- 7 out of 10 Google users perform more than 1 search per day
- 1 of 7 Google users perform more than 10 searches per day
- Indonesia had the greatest increase in Google web search traffic in 2009 compared to 2008
- In 2009 Google made 540 search quality improvements
