Pay Per Click services are a viable option for website owners that need traffic as soon as possible. Rather than spend months optimizing a site to rank organically, PPC permits you to bid on keyword phrases in the amount you are willing to pay for a single click. The sample shown below of an SemNiche client illustrates PPC positioning for the TruthAboutFlu.com website.

PPC Sample

Note that PPC ads are placed along the right side of the natural or organic search results as well as above the natural results. Ads that appear above the organic results are referred to as a preferred listing and are awarded to accounts that have been manually checked by Google quality raters. As can be seen below, our account has been awarded a preferred listing position and 100% of all PPC accounts managed by SemNiche have received preferred listing status.

PPC Pro's

• Relevant traffic can be generated within a very short period of time, often within 24 hours
• Conversion tracking permits you to see how each search phrase is performing
• There is real value in terms of free branding due to the fact that you only pay for clicks, not ad views

PPC Con's

• Paying for relevant clicks will require a shift in your advertising budget
• PPC ads obtain fewer clicks when compared to organic search results

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